Skipping the goal
Starting work without a clear goal and a single metric makes results impossible to judge.
Case study | SaaS startup
LeadOnSpot: SaaS startup Case Study
An AI-powered CRM for B2B sales teams, incubated at IIT Mandi and IIT (ISM) Dhanbad. Krivi Digital manages the complete marketing campaign.
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2 IITsIncubated at Mandi and ISM Dhanbad
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FullCampaign managed
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SaaSB2B CRM
The situation
The situation: what LeadOnSpot needed
LeadOnSpot is an AI-powered CRM for B2B sales teams, incubated at IIT Mandi and IIT (ISM) Dhanbad. SaaS marketing needs patience and precision.
Our team manages the complete marketing campaign.
Our approach
Our approach: a system, not a set of posts
Services: Brand, website, SEO, content, performance ads
Understand
Audience, decision journey and goals.
Plan
Channels, content and funnel.
Create
Content, creatives and pages.
Launch
Campaigns go live with tracking.
Improve
Review data, refine, repeat.
We built brand identity and the ecosystem, a website and SEO foundation, then strategy, content and performance ads to create demand.
B2B buyers research carefully, so content and search visibility are central.
Execution
Execution: how the work unfolded
Good marketing takes time to set up. Results followed the effort.
Foundation
Brand, website and SEO.
1
Content
Educational content.
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Ads
Performance campaigns.
3
Optimise
Learn and improve.
4
Results
The results
Figures are from the Krivi Digital work portfolio 2025 to 2026. Individual results vary by brand and market.
2 IITsIncubated at Mandi and ISM Dhanbad
FullCampaign managed
SaaSB2B CRM
Highlights
Brand identity, ecosystem set-up, website and SEOStrategy, content and performance adsDemand generation in a competitive SaaS segment
What worked
Why it worked
Three principles behind the result.
Clarity
Explain the product simply
Clear messaging helps busy buyers.
Content
Education first
Helpful content builds trust.
Testing
Learn from data
Continuous testing improves results.
Lessons
Growth lessons from this project
What any business can apply.
Lesson 1
Foundations first
Before scaling, make sure the website, product pages, tracking and offer are ready. Scaling a weak foundation wastes money. A solid base makes every channel work harder.
Lesson 2
Let channels support each other
Search, content, ads and social are not rivals. Content earns trust, search captures intent, ads reach new audiences and social keeps people engaged. Together they are stronger.
Lesson 3
Compound over time
Content, links, reviews and customer data build up. Teams that stay consistent see growth accelerate in the second half of a year.
Questions
Questions about growth projects
Straight answers.
Search
Does SEO still work?
Yes, and it now includes AEO and GEO, which help you appear in answers from AI assistants as well as in search results. See our GEO guide.
Ads
Are ads necessary?
Ads speed up learning and reach. Organic work builds long-term assets. Most businesses benefit from both.
Start
Where should a small business start?
Start with a clear offer, a good website and Google Business Profile. Add content and then ads. Our free resources can help.
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Read the case studyBeyond a job
Freelancing, consulting and your own business
Digital skills open more than one door.
Freelancing
Work with clients
Many learners start with one or two small clients while they study. A clear offer, a simple proposal and consistent reporting are enough to begin.
We show you how to price your time, set expectations and avoid scope creep, so freelancing stays sustainable.
Consulting
Guide a business
Small businesses often need guidance more than they need a large team. If you understand LeadOnSpot, you can help an owner choose where to start and what to measure.
Consulting builds on strong fundamentals and a record of results you can explain.
Entrepreneurship
Grow your own venture
If you run a shop, a coaching class, a clinic or an online brand, these skills let you grow without depending on an agency for every task.
Many of our learners are owners who want to understand the work before they hire.
Compare
Self-learning, a typical course and our approach
An honest comparison to help you choose.
| Self-learning | Typical classroom course | Krivi Digital Academy | |
|---|---|---|---|
| Live projects | Rarely | Sometimes extra | Included, from a working agency |
| Mentor feedback | None | Limited | Regular, specific reviews |
| AI in the syllabus | Scattered | Often missing | Inside every module |
| Portfolio | You build alone | Optional | Built with mentor guidance |
| Job support | None | Promises | Job listings, job-ready test, interview prep |
| Cost | Free to low | Varies | Published fees |
Self-learning is a fine start. Our free resources can help. When you want feedback, live projects and a clear path to work, a guided programme saves months.
Progress
How we measure your progress
Clear checkpoints, so you always know where you stand.
WeeklyMentor feedback on your work
Every moduleEnds with a live task
CapstoneOne integrated campaign
Final reviewBefore you are certified
We check progress through small tasks, project reviews and a final capstone. For LeadOnSpot, that means you can show a campaign plan, a working setup and a short report, not only a certificate.
If you fall behind, we tell you early and help you catch up. If you are ahead, we give you harder briefs.
Avoid
Mistakes beginners make with LeadOnSpot
Learn them from us, not from your own budget.
Doing too much at once
Trying every channel in the first month spreads attention thin. Start with one and learn it well.
Ignoring tracking
If tracking is wrong, every decision is a guess. Set it up first and test it.
Quitting early
Most channels need weeks of steady work before patterns appear. Patience plus review wins.
Mentors help you avoid these by reviewing your plan before you launch, and your results after.
After the course
Support does not end with the last class
What you can still use once the programme is over.
01
Doubt support
Ask questions about your projects even after the course ends. Details are shared at counselling.
02
Portfolio review
Come back with a new project and get feedback.
03
Interview help
Practise with mentors before important interviews. See interview prep.
04
Job openings
Browse the jobs we list and apply with a stronger profile.
Parents and students
A short checklist before you decide
Use it for any institute, including ours.
Mentors
Ask who teaches and what they have built.
Syllabus
Ask to see what you will learn and how.
Projects
Ask for examples of live project briefs.
Fees
Ask for the total in writing, with no surprises.
Certificate
Ask how it can be verified.
Promises
Be careful with job or salary guarantees.
Our 12-point checklist goes deeper. We are happy for you to compare us with anyone.
Our method
How we teach LeadOnSpot: the agency method
The same three-step loop our team uses for client work.
Step 1
Plan before you act
Every task starts with a short brief: who is the audience, what is the goal, what is the budget and how will we measure success. Learners practise writing this brief for LeadOnSpot, because a clear brief prevents most wasted effort later.
We keep plans simple and honest. A good plan fits on one page, names one main metric and lists the first three actions.
Step 2
Practise on live work
Plans become real when they meet a live brief. Our learners work on projects from our agency, Krivi Digital, so deadlines, approvals and numbers behave the way they do at work.
Mentors review the output, not just the effort. You hear what worked, what did not and what to try next.
Step 3
Review and improve
Marketing is a loop. After every project you review results, write down what you learned and change one thing. Over a few weeks this habit does more for your skill than any single lecture.
The review notes also go into your portfolio, where employers and clients can see how you think.
This is how every module on LeadOnSpot is taught, whether you join online, offline or hybrid.
Quality bar
What good work on LeadOnSpot looks like
Four signs that a learner is ready for real projects.
A clear goal and a single metric
Good work starts with a goal that a stranger could understand in one sentence. If the goal is "get more leads", the metric is cost per lead or number of qualified leads, not a vague feeling of progress.
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Evidence for each decision
Every choice, from audience to creative to budget, has a reason that is written down. Reasons make reviews easier and help you repeat what worked.
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Clean, simple execution
Pages load quickly, creatives are clear, tracking is set up and naming is consistent. Simple, tidy work is easier to scale than clever work that nobody can maintain.
3
Honest reporting
Reports show results as they are, with what went well, what did not and what you will do next. Honest reporting builds the trust that keeps clients and employers.
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Rhythm
A typical learning week with us
What a normal week looks like, whatever programme you join.
01
Live class
A focused session with demos, examples from client work and time for questions.
02
Guided practice
You apply the lesson to a small task the same day, while it is still fresh.
03
Doubt support
Questions are answered between classes, so small confusions do not become big gaps.
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Project work
A live project moves forward a little each week, with a clear deliverable.
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Review and notes
Mentors review your work, and you update your portfolio notes before the next class.
Learning about LeadOnSpot works best in a steady rhythm. We design the week so that effort is spread out, feedback is quick and you always know what to do next.
Skills
Skills employers and clients look for
What matters in 2026, beyond tool names.
Research
Finding the real question behind a brief, and the audience behind the question.
Writing
Clear, specific writing that earns attention and trust without exaggeration.
Data reading
Reading dashboards calmly and turning numbers into the next action.
AI fluency
Using AI to speed up research and drafts while keeping your own judgement.
Communication
Explaining your work to teammates, clients and managers in simple words.
Ownership
Finishing what you start, tracking it and following up.
Knowing LeadOnSpot tools is useful. Showing that you can think, write, measure and finish is what gets people hired. Our programmes train all four, with feedback from working marketers.
AI era
How AI changes LeadOnSpot
Faster work, higher expectations, the same need for judgement.
AI tools now help with research, first drafts, creative variations, reporting and automation. Teams that use them well do more in less time, and clients expect that speed.
AI does not replace the need to understand the audience, the offer and the numbers. It makes weak thinking obvious faster. In our classes learners use AI inside every module, then learn to check, edit and improve what it produces.
We also teach search in the AI era: how answer engines and generative tools pick sources, and how brands become trusted references.
Use AI to draft
Speed up research and first versions.
Check the facts
Verify claims, numbers and sources.
Add your judgement
Edit for brand, audience and goal.
Measure the result
Learn from real data, not assumptions.
Lucknow
Why learn LeadOnSpot in Lucknow
A growing city for businesses, education and government work.
Local market
Businesses that need marketing
Lucknow and Uttar Pradesh have a large base of schools, coaching institutes, clinics, retailers, manufacturers and service businesses. Most of them are still building their digital presence, so skilled marketers are useful close to home.
Learning in the same market you may work in helps you understand local audiences, languages and buying habits.
Local access
Learn near the metro
Our centre is near Badshah Nagar Metro Gate No. 1, at LGF-2B, AM Tower. It is easy to reach from many parts of the city.
If you prefer to learn from home or from another city, online and hybrid classes follow the same plan and the same quality bar.
Local community
Meet mentors in person
You can visit the centre, meet a mentor and see a class before you decide. We are open Monday to Saturday, 10 AM to 7 PM.
Many learners start with a free counselling call, then visit to see the space and ask questions face to face.
FAQs
Frequently asked questions about LeadOnSpot
Clear answers to what students and parents ask us most.
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Can I see the exact strategy?
We share the method in class, but each brand's detailed plan stays confidential.
2
Can I work on projects like this?
Yes. Live projects in our Advanced programme come from our working agency.
3
Will you help me get a job?
Yes. We stay with you until you are placed. We guide your portfolio and interview preparation, share openings on our jobs page on priority and recommend you when roles match. We do this because we provide every step of the journey ourselves. Hiring is the company's decision, so we focus on making you ready and keeping you supported.
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What is the difference between Foundation and Advanced?
Foundation (30 classes, 2 months) gives you a clear overview of every channel with a mini project. Advanced (50 classes, 4 months) goes much deeper, with live projects in every module, a capstone, a job-ready test and mentor support after the course.
5
Do I need my own laptop?
A laptop or desktop makes practice easier, because you will use tools for analytics, ads and content. If you attend offline in Lucknow, we can discuss lab access at counselling.
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Which tools will I learn?
You learn Google Search Console, Google Analytics 4, Looker Studio, Semrush, Ahrefs, Rank Math, Screaming Frog, Google Ads, Meta Ads Manager, WordPress, Zapier and AI assistants such as Claude, ChatGPT and Gemini. Design and video tools get an overview.
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Can I pay in instalments?
Ask our team at counselling. Fee options and any instalment plan are confirmed in writing before you enrol.
Ready to start?
Book a free counselling call. A mentor replies within one hour on working days, Monday to Saturday, 10 AM to 7 PM.