SEO executive
Improves how a business appears on Google and AI answers.
Home / Career guide
Career guideCareer Guidance for Every Stage
Stage-by-stage career guidance for students: honest comparisons, simple plans and a clear view of where digital marketing fits.
HonestGuidance
FreeCounselling call
IIITLucknow mentors
LiveProjects
Step 1
Choose your stage
Choose the stage that matches you today:
Step 2
After 10th: pick a stream
At 10th, the main decision is your stream. Digital skills can start for free, but a paid course is not needed yet. Read the guide after 10th.
Step 3
After 12th: degree plus a skill
After 12th, pick a degree you can finish well and add practical skills in parallel. Digital marketing pairs well with BBA, BCom, BA, BSc and BCA. Read the guide after 12th.
Step 4
After BBA or BCom: close the skills gap
BBA and BCom graduates often have business knowledge but few channel skills. A practical course closes that gap in months. See after BBA and after BCom.
Step 5
After MBA: add proof of work
MBA graduates often know strategy but need hands-on depth. Add one channel skill with live projects. See after MBA.
Step 6
After BCA or MCA: tech meets growth
Tech plus marketing is a rare mix: analytics, SEO, automation and web. See after BCA and MCA.
Step 7
After UPSC, NEET or other exams: a calm plan B
A result that did not go your way is not the end. Your discipline is a real asset. Digital marketing is one honest path, not the only one. See the guide.
Step 8
Changing careers: your skills transfer
Teachers, sales professionals, designers, IT staff and operations managers all carry skills that transfer. See the 90-day plan.
Step 9
Four questions to ask yourself
Ask four questions: What do I enjoy doing? What can I test cheaply? What do employers pay for? What can I prove in 90 days? If digital marketing fits, start with a free roadmap or a free counselling call. If it does not, we will say so.
Roles
Entry-level digital marketing roles you can aim for
Real job titles that start with the Foundation skills.
Performance marketing executive
Runs paid campaigns and watches cost per lead.
Social media executive
Plans, creates and publishes social content.
Content executive
Writes pages, posts and scripts that people read.
Analytics executive
Turns data into clear reports and decisions.
Lead generation executive
Builds funnels that bring enquiries and admissions.
Titles vary by company. What matters is the proof of work behind them. See the jobs we list and interview preparation.
Plan
A simple 90-day plan you can start now
Three phases, one clear outcome: a portfolio.
Days 1 to 30: learn the basics
Understand how search, social, ads and data work. Use our free roadmap or join Foundation.
1
Days 31 to 60: build proof
Complete one project with a result. Use real work, such as a page, a profile or a small campaign.
2
Days 61 to 90: show and apply
Create a portfolio, practise interviews and apply for roles or internships.
3
Mistakes
Four mistakes to avoid
Learn from what we see at our centre.
Collecting certificates only
Certificates matter less than one real project with a result.
Learning ten tools at once
Learn one channel deeply, then add others.
Waiting for the perfect time
Start small this week. Momentum beats planning.
Believing guaranteed-job claims
Be careful with promises. Skills and proof get you hired.
Live projects
Live projects from a working agency (Krivi Digital)
This is the reason students choose us over a classroom-only institute.
Every module in the Advanced programme includes a live project, and Foundation learners complete a mini project. These projects come from Our working agency, Krivi Digital, so the briefs are real: audiences, offers, budgets, deadlines and reports.
You work under mentor guidance, present your work, receive honest feedback and improve it. By the end you carry a portfolio that shows process and results, not just certificates.
- Real client-style briefs, inside the course
- Mentor review at every stage
- Portfolio and capstone you can show to employers
- Live projects are part of the course, not an extra fee
Client brief
Understand the business, goal and constraints.
Research
Audience, competitors, keywords and data.
Plan
Channels, content, budget and timeline.
Execute
Create, launch and optimise campaigns.
Report
Measure, explain and improve.
Certifications
9 certifications in total, including 1 major certificate
We guide you through 8 free industry certifications and award one major Krivi Digital Academy certificate when you complete the course.
Digital marketing fundamentals
Foundations of search, social, email and analytics
Search advertising
Planning and measuring paid search
Web analytics
Reading data and reports with confidence
Inbound marketing
Attract, convert and delight customers
Content marketing
Plan, write and measure content
SEO fundamentals
Core search optimisation skills
Social advertising
Paid campaigns on social platforms
Alternate search platforms
Advertising beyond a single search engine
Major certificate: Krivi Digital Academy Digital Marketing Certificate
Issued only after you complete the course, submit your capstone project and clear the mentor review. It carries a unique ID that employers and clients can verify online.
Industry certificates show platform knowledge. Our major certificate shows that you completed the programme, built a capstone and cleared a mentor review. Availability and fees on third-party sites can change, so check each site. See our free certifications guide.
Mentors
Learn from IIIT Lucknow alumni who run the agency
Our mentors are practitioners first. They teach what they do for clients every week.
AS
Akanksha Singh
Founder and CMO, Krivi Digital | Brand, content and AI marketingWith more than a decade of experience, Akanksha has built and grown many brands from zero to scale through branding, digital marketing and paid ads. She also mentors start-ups on brand building.
- MBA in Digital Business, IIIT Lucknow
- Certified in Google Ads and Google Analytics
- Business mentor for startups on brand growth
- 10+ years building brands from zero to scale
KM
Krishna Bhushan Mishra
Co-founder, Krivi Digital | Digital marketing strategy and performanceKrishna leads strategy and performance marketing for client brands and teaches how campaigns, funnels and AI tools work together. With around 10 years of industry experience, he also taught at Unacademy earlier. B.Tech Gold Medalist, AKTU.
- MBA Silver Medalist, IIIT Lucknow
- Performance marketing and growth strategy
- AI automation workflows for marketing teams
- Around 10 years in the industry, ex-Unacademy educator
Admission
How to join: four simple steps
No pressure, no confusing forms. We help you pick the right programme first.
Free counselling
Tell us your goals. We tell you honestly if the course fits.
Choose a programme
Foundation, Advanced, training or a short course.
Enrol
Confirm batch, mode and payment plan.
Start learning
Begin classes with mentors and your first project.
Quality bar
What good work on career options after graduation looks like
Four signs that a learner is ready for real projects.
A clear goal and a single metric
Good work starts with a goal that a stranger could understand in one sentence. If the goal is "get more leads", the metric is cost per lead or number of qualified leads, not a vague feeling of progress.
1
Evidence for each decision
Every choice, from audience to creative to budget, has a reason that is written down. Reasons make reviews easier and help you repeat what worked.
2
Clean, simple execution
Pages load quickly, creatives are clear, tracking is set up and naming is consistent. Simple, tidy work is easier to scale than clever work that nobody can maintain.
3
Honest reporting
Reports show results as they are, with what went well, what did not and what you will do next. Honest reporting builds the trust that keeps clients and employers.
4
Rhythm
A typical learning week with us
What a normal week looks like, whatever programme you join.
01
Live class
A focused session with demos, examples from client work and time for questions.
02
Guided practice
You apply the lesson to a small task the same day, while it is still fresh.
03
Doubt support
Questions are answered between classes, so small confusions do not become big gaps.
04
Project work
A live project moves forward a little each week, with a clear deliverable.
05
Review and notes
Mentors review your work, and you update your portfolio notes before the next class.
Learning about career options after graduation works best in a steady rhythm. We design the week so that effort is spread out, feedback is quick and you always know what to do next.
Skills
Skills employers and clients look for
What matters in 2026, beyond tool names.
Research
Finding the real question behind a brief, and the audience behind the question.
Writing
Clear, specific writing that earns attention and trust without exaggeration.
Data reading
Reading dashboards calmly and turning numbers into the next action.
AI fluency
Using AI to speed up research and drafts while keeping your own judgement.
Communication
Explaining your work to teammates, clients and managers in simple words.
Ownership
Finishing what you start, tracking it and following up.
Knowing career options after graduation tools is useful. Showing that you can think, write, measure and finish is what gets people hired. Our programmes train all four, with feedback from working marketers.
AI era
How AI changes career options after graduation
Faster work, higher expectations, the same need for judgement.
AI tools now help with research, first drafts, creative variations, reporting and automation. Teams that use them well do more in less time, and clients expect that speed.
AI does not replace the need to understand the audience, the offer and the numbers. It makes weak thinking obvious faster. In our classes learners use AI inside every module, then learn to check, edit and improve what it produces.
We also teach search in the AI era: how answer engines and generative tools pick sources, and how brands become trusted references.
Use AI to draft
Speed up research and first versions.
Check the facts
Verify claims, numbers and sources.
Add your judgement
Edit for brand, audience and goal.
Measure the result
Learn from real data, not assumptions.
Lucknow
Why learn career options after graduation in Lucknow
A growing city for businesses, education and government work.
Local market
Businesses that need marketing
Lucknow and Uttar Pradesh have a large base of schools, coaching institutes, clinics, retailers, manufacturers and service businesses. Most of them are still building their digital presence, so skilled marketers are useful close to home.
Learning in the same market you may work in helps you understand local audiences, languages and buying habits.
Local access
Learn near the metro
Our centre is near Badshah Nagar Metro Gate No. 1, at LGF-2B, AM Tower. It is easy to reach from many parts of the city.
If you prefer to learn from home or from another city, online and hybrid classes follow the same plan and the same quality bar.
Local community
Meet mentors in person
You can visit the centre, meet a mentor and see a class before you decide. We are open Monday to Saturday, 10 AM to 7 PM.
Many learners start with a free counselling call, then visit to see the space and ask questions face to face.
Questions
Common questions about career options after graduation, answered in depth
Longer answers for people who like to understand before they decide.
Do I need any prior experience?
No. Our programmes start from the basics and move step by step. If you already work in marketing, a short assessment helps us place you in the right level so you do not repeat what you know.
How much time do I need each week?
Plan for your class hours plus a few hours of practice and project work. Learners who practise a little every day progress faster than those who practise only before a deadline.
Will I get a job after this?
We do not promise jobs, because hiring decisions belong to companies. What we do is teach job-ready skills, build your portfolio, prepare you for interviews, list openings on our jobs page and recommend you when roles match.
Can I learn while studying or working?
Yes. Many learners join while in college or in a job. Online and hybrid modes and recorded support make it practical to balance both.
How is this different from watching free videos?
Free videos teach concepts. They rarely give you a live brief, a reviewer, a deadline or a portfolio. Our programmes add all four, so concepts turn into skills you can show.
FAQs
Frequently asked questions about career options after graduation
Clear answers to what students and parents ask us most.
Can I talk to a mentor first?
Yes. Book a free counselling call on the apply page.
Will you help me get a job?
Yes. We stay with you until you are placed. We guide your portfolio and interview preparation, share openings on our jobs page on priority and recommend you when roles match. We do this because we provide every step of the journey ourselves. Hiring is the company's decision, so we focus on making you ready and keeping you supported.
Do you teach personal branding too?
Yes. Learners who want to grow their own profile, consulting practice or creator brand can apply the same methods to personal branding.
Are classes online, offline or hybrid?
All three are available. The plan, the mentors and the live projects are the same in every mode, so you can choose what fits your schedule and city.
Is AI part of the course?
Yes. AI is taught inside every module, from research and content to reporting and automation. You also learn how AI search works and how brands become trusted sources in AI answers.
What if I miss a class?
Tell your mentor early. We help you catch up with recorded support and a short revision so that you do not fall behind.
Ready to start?
Book a free counselling call. A mentor replies within one hour on working days, Monday to Saturday, 10 AM to 7 PM.