Digital marketing from the basics, with a mini project and certificate.
View detailsPerformance marketing
Performance Marketing Course (Google Ads and Meta Ads)
Master performance marketing with Google Ads and Meta Ads: account structure, audiences, creatives, tracking and reporting, taught by mentors who run paid campaigns for real brands. Available as job-ready training at Rs 10,000 or inside Advanced.
Rs 10,000Job-ready one-skill training
Google+MetaAds platforms
LiveCampaign practice
ReportClient-style reporting
Who it is for
Who should join: Performance Marketing Course
Paid advertising rewards people who combine data, creative and discipline.
Aspiring performance marketers
Build the core skill agencies hire for.
Digital marketers
Add paid media depth to SEO or social skills.
Business owners
Run ads yourself or manage an agency with confidence.
Freelancers
Offer ad management with professional reporting.
Graduates
Stand out with a skill that has measurable outcomes.
Career switchers
Move into a results-driven role.
Performance marketing is about paying for outcomes, so every decision needs a reason. We teach you how to set objectives, structure accounts, choose audiences, write creatives and read results honestly.
If you are new to marketing, start with Foundation and move here for depth.
What you learn
What you will learn: Google Ads, Meta Ads, tracking and reporting
Everything needed to run paid campaigns responsibly.
01
Google Search Ads
Keywords, match types, ad copy, extensions and Quality Score.
02
Meta Ads
Objectives, audiences, creatives, placements and lead forms.
03
Tracking and analytics
GA4, conversion tracking, UTM tags and dashboards.
04
Creative testing
Hooks, formats, A/B tests and creative fatigue.
05
Budgets and bidding
Budget splits, bidding strategies and scaling rules.
06
Reporting
Clear reports that explain what happened and what to do next.
Our performance marketing course teaches the thinking behind the buttons. Platforms change their interfaces often, but the principles of audience, offer, creative and measurement stay constant.
Every learner practises on structured exercises and agency-style briefs. You learn to build a campaign plan, set it up, monitor it and report to a client or manager.
Learning path
Your performance marketing learning path
From objectives to optimisation.
Stage 1: Objectives and funnel
Define goals, audiences and the offer before opening an ad account.
1
Stage 2: Build campaigns
Set up Google Search and Meta campaigns with clean structure and tracking.
2
Stage 3: Optimise
Read results, test creatives, adjust bids and budgets.
3
Stage 4: Report and scale
Present results, explain learnings and plan the next cycle.
4
Mentors review your plans and reports like a senior performance marketer would, with specific, practical feedback.
Live projects
Live projects from a working agency (Krivi Digital)
This is the reason students choose us over a classroom-only institute.
Every module in the Advanced programme includes a live project, and Foundation learners complete a mini project. These projects come from Our working agency, Krivi Digital, so the briefs are real: audiences, offers, budgets, deadlines and reports.
You work under mentor guidance, present your work, receive honest feedback and improve it. By the end you carry a portfolio that shows process and results, not just certificates.
- Real client-style briefs, inside the course
- Mentor review at every stage
- Portfolio and capstone you can show to employers
- Live projects are part of the course, not an extra fee
Client brief
Understand the business, goal and constraints.
Research
Audience, competitors, keywords and data.
Plan
Channels, content, budget and timeline.
Execute
Create, launch and optimise campaigns.
Report
Measure, explain and improve.
Real case studies
Real case studies: how we plan, execute and grow brands
Every case study explains the situation, the plan and the result. Names and numbers are on each case study page.
EdTech and coaching1,000+Verified leads for one coaching brand
Admission funnels that fill batches
A full digital system for a technical coaching institute: brand, social, ads and an admission funnel.
Read the case studyEducation and universities1,500+Leads per week
Reel-first lead generation at scale
An Instagram reel-led campaign that mixed organic reach with paid distribution.
Read the case studyFashion and e-commerceRs 1 Cr+Added revenue in 12 months
E-commerce growth with SEO and ads
Social, paid ads, SEO, AEO and GEO working as one connected growth system.
Read the case studyWe keep strategy at a general, widely followed level in public case studies, because every brand needs its own plan. In class you learn the method behind these results.
Tools
Digital marketing tools you will learn in the AI era
The tools agencies and in-house teams use every day, including the AI tools that are changing the work.
Search and analytics
GOGoogle Search ConsoleGOGoogle Analytics 4LOLooker StudioSESemrushAHAhrefsRARank MathSCScreaming Frog
Paid advertising
GOGoogle AdsMEMeta Ads ManagerLILinkedIn AdsYOYouTube AdsGOGoogle Tag ManagerKEKeyword Planner
Websites and workspace
WOWordPressGOGoogle Workspace (overview)DEDesign and video tools (overview)
AI and automation
CLClaudeCHChatGPTGEGeminiPEPerplexityGOGoogle OpalZAZapierN8n8nWHWhatsApp Business
Deep dive
Performance marketing: what to expect
A practical look at the skill and the career.
Skill
Data and creativity together
Great performance marketers read numbers and understand people. They know why a creative works, and they can prove it with data. We teach both sides.
Roles
Where it leads
Roles include paid media executive, performance marketer, growth marketer and campaign manager. See live openings on our jobs page.
Honesty
No magic formulas
No course can promise cheap leads. Results depend on product, offer, budget and market. We teach a method for improving, not tricks.
Certifications
9 certifications in total, including 1 major certificate
We guide you through 8 free industry certifications and award one major Krivi Digital Academy certificate when you complete the course.
Digital marketing fundamentals
Foundations of search, social, email and analytics
Search advertising
Planning and measuring paid search
Web analytics
Reading data and reports with confidence
Inbound marketing
Attract, convert and delight customers
Content marketing
Plan, write and measure content
SEO fundamentals
Core search optimisation skills
Social advertising
Paid campaigns on social platforms
Alternate search platforms
Advertising beyond a single search engine
Major certificate: Krivi Digital Academy Digital Marketing Certificate
Issued only after you complete the course, submit your capstone project and clear the mentor review. It carries a unique ID that employers and clients can verify online.
Industry certificates show platform knowledge. Our major certificate shows that you completed the programme, built a capstone and cleared a mentor review. Availability and fees on third-party sites can change, so check each site. See our free certifications guide.
Fees and duration
Fees and duration for every programme
Clear prices, no hidden charges. Live projects are part of the course.
Deep skills, live projects in every module, capstone and job-ready test.
View detailsWork on agency tasks and learn how campaigns run day to day.
View detailsShort, focused training designed around school and college breaks.
View detailsMaster one skill such as Meta Ads or SEO to a job-ready level.
View detailsDigital marketing tailored to one industry, such as education or e-commerce.
View detailsFees are inclusive of live projects, mentor reviews, capstone evaluation and the Krivi Digital Academy certificate. Payment plans and batch dates are shared during your free counselling call. Fees and batch details can change, so confirm them with our team before you enrol.
Modes
Learn online, offline or hybrid
Choose the mode that fits your life. The quality of teaching stays the same.
Offline in Lucknow
Attend at our centre near Badshah Nagar Metro, meet mentors and learn with a batch.
Online, live
Join live classes from anywhere in India, with recordings and mentor support.
Hybrid
Mix classroom and online sessions based on your schedule and travel.
Mentors
Learn from IIIT Lucknow alumni who run the agency
Our mentors are practitioners first. They teach what they do for clients every week.
AS
Akanksha Singh
Founder and CMO, Krivi Digital | Brand, content and AI marketingWith more than a decade of experience, Akanksha has built and grown many brands from zero to scale through branding, digital marketing and paid ads. She also mentors start-ups on brand building.
- MBA in Digital Business, IIIT Lucknow
- Certified in Google Ads and Google Analytics
- Business mentor for startups on brand growth
- 10+ years building brands from zero to scale
KM
Krishna Bhushan Mishra
Co-founder, Krivi Digital | Digital marketing strategy and performanceKrishna leads strategy and performance marketing for client brands and teaches how campaigns, funnels and AI tools work together. With around 10 years of industry experience, he also taught at Unacademy earlier. B.Tech Gold Medalist, AKTU.
- MBA Silver Medalist, IIIT Lucknow
- Performance marketing and growth strategy
- AI automation workflows for marketing teams
- Around 10 years in the industry, ex-Unacademy educator
Student reviews
What our digital marketing students say
Honest feedback from learners at our Lucknow centre.
★★★★★
What I liked most was the mentorship. Both mentors from IIIT Lucknow explain the why behind each decision, whether it is a Google Ads setup, an SEO page or a social media plan. It is a practical digital marketing institute with a serious learning culture.
A
AvnindraAdvanced Digital Marketing, Lucknow
★★★★★
I took the job-ready training to master Meta Ads and Google Ads. The sessions covered account structure, audiences, creatives and reporting the way a working agency does it. It gave me the confidence to manage ad budgets responsibly.
A
ArvindPerformance Marketing Training, Lucknow
★★★★★
The internship gave me real exposure to how an agency runs campaigns, from briefs to reports. I learned to work with deadlines, to read data and to present results. For anyone searching for digital marketing training in Lucknow with hands-on work, this is a strong option.
V
VikasDigital Marketing Internship, Lucknow
Admission
How to join: four simple steps
No pressure, no confusing forms. We help you pick the right programme first.
Free counselling
Tell us your goals. We tell you honestly if the course fits.
Choose a programme
Foundation, Advanced, training or a short course.
Enrol
Confirm batch, mode and payment plan.
Start learning
Begin classes with mentors and your first project.
Portfolio
Turn learning into proof of work
A portfolio is the fastest way to be taken seriously.
Pick projects
Choose three to five pieces of work that show range.
Write the story
Goal, steps, tools and result, in plain words.
Show the numbers
Use real numbers only, and label any simulation.
Publish it
A simple page or profile that anyone can open.
For performance marketing course, employers and clients prefer a small set of honest, well-explained projects over a long list of tools. Our mentors review each project with you, help you fix gaps and show you how to talk about the work in an interview.
Read our guide on building a digital marketing portfolio and practise with interview preparation.
Beyond a job
Freelancing, consulting and your own business
Digital skills open more than one door.
Freelancing
Work with clients
Many learners start with one or two small clients while they study. A clear offer, a simple proposal and consistent reporting are enough to begin.
We show you how to price your time, set expectations and avoid scope creep, so freelancing stays sustainable.
Consulting
Guide a business
Small businesses often need guidance more than they need a large team. If you understand performance marketing course, you can help an owner choose where to start and what to measure.
Consulting builds on strong fundamentals and a record of results you can explain.
Entrepreneurship
Grow your own venture
If you run a shop, a coaching class, a clinic or an online brand, these skills let you grow without depending on an agency for every task.
Many of our learners are owners who want to understand the work before they hire.
Compare
Self-learning, a typical course and our approach
An honest comparison to help you choose.
| Self-learning | Typical classroom course | Krivi Digital Academy | |
|---|---|---|---|
| Live projects | Rarely | Sometimes extra | Included, from a working agency |
| Mentor feedback | None | Limited | Regular, specific reviews |
| AI in the syllabus | Scattered | Often missing | Inside every module |
| Portfolio | You build alone | Optional | Built with mentor guidance |
| Job support | None | Promises | Job listings, job-ready test, interview prep |
| Cost | Free to low | Varies | Published fees |
Self-learning is a fine start. Our free resources can help. When you want feedback, live projects and a clear path to work, a guided programme saves months.
FAQs
Frequently asked questions about performance marketing course
Clear answers to what students and parents ask us most.
What is the fee for the performance marketing course?
Job-ready training in one skill, such as Meta Ads or Google Ads, is Rs 10,000. Performance marketing is also covered in depth in Advanced (Rs 75,000).
Will I run real ads?
You work on structured campaign exercises and agency-style briefs. Budget use is guided by mentors.
Do I need prior experience?
No, but basic digital marketing knowledge helps. Foundation is a good start.
Is Google Ads certification included?
We guide you through free Google Skillshop certifications. Check Google for current availability.
Can I join online?
Yes, online, offline and hybrid.
Will you help me get a job?
Yes. We stay with you until you are placed. We guide your portfolio and interview preparation, share openings on our jobs page on priority and recommend you when roles match. We do this because we provide every step of the journey ourselves. Hiring is the company's decision, so we focus on making you ready and keeping you supported.
Is AI part of the course?
Yes. AI is taught inside every module, from research and content to reporting and automation. You also learn how AI search works and how brands become trusted sources in AI answers.
What if I miss a class?
Tell your mentor early. We help you catch up with recorded support and a short revision so that you do not fall behind.
Can I join while studying or working?
Yes. Many learners join while in college or in a job. Online and hybrid modes make it easier to balance both.
How long does it take to learn digital marketing?
Most beginners can understand the core channels in about 2 months with a structured course such as Foundation. Becoming job-ready takes longer, because you need live project practice, a portfolio and feedback, which is what Advanced is designed for.
Ready to start?
Book a free counselling call. A mentor replies within one hour on working days, Monday to Saturday, 10 AM to 7 PM.