SEO executive
Improves how a business appears on Google and AI answers.
Career guide
MBA in Digital Marketing
An MBA in digital marketing can be worth it for some. Here is an honest view on cost, value and alternatives.
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HonestGuidance
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FreeCounselling call
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IIITLucknow mentors
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LiveProjects
Guide 1
What is an MBA in digital marketing?
An MBA in digital marketing is a 2-year management degree with a specialisation in digital marketing or marketing analytics. Some colleges offer it as part of an MBA or PGDM programme.
Guide 2
Fees, eligibility and colleges
Fees vary widely, from lower-cost colleges to premium institutes. Compare placements, faculty, projects and industry exposure. Check eligibility and entrance exams, which differ by college. Always verify on the official college website.
Guide 3
MBA or skill course?
An MBA gives network, management training and credibility. A skill course gives hands-on ability and speed. Many people combine them: learn practical skills first, then do an MBA with better focus.
Guide 4
A view from IIIT Lucknow MBA alumni
Both our founders studied at IIIT Lucknow. Our view: an MBA is valuable, but employers hire for proof of work. Whatever you choose, build projects. See Advanced.
Guide 5
Alternatives to consider
Alternatives include a PG diploma in digital marketing, specialist courses, certifications and working in an agency. See the career guide and mentorship.
Roles
Entry-level digital marketing roles you can aim for
Real job titles that start with the Foundation skills.
Performance marketing executive
Runs paid campaigns and watches cost per lead.
Social media executive
Plans, creates and publishes social content.
Content executive
Writes pages, posts and scripts that people read.
Analytics executive
Turns data into clear reports and decisions.
Lead generation executive
Builds funnels that bring enquiries and admissions.
Titles vary by company. What matters is the proof of work behind them. See the jobs we list and interview preparation.
Plan
A simple 90-day plan you can start now
Three phases, one clear outcome: a portfolio.
Days 1 to 30: learn the basics
Understand how search, social, ads and data work. Use our free roadmap or join Foundation.
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Days 31 to 60: build proof
Complete one project with a result. Use real work, such as a page, a profile or a small campaign.
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Days 61 to 90: show and apply
Create a portfolio, practise interviews and apply for roles or internships.
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Mistakes
Four mistakes to avoid
Learn from what we see at our centre.
Collecting certificates only
Certificates matter less than one real project with a result.
Learning ten tools at once
Learn one channel deeply, then add others.
Waiting for the perfect time
Start small this week. Momentum beats planning.
Believing guaranteed-job claims
Be careful with promises. Skills and proof get you hired.
Certifications
9 certifications in total, including 1 major certificate
We guide you through 8 free industry certifications and award one major Krivi Digital Academy certificate when you complete the course.
Digital marketing fundamentals
Foundations of search, social, email and analytics
Search advertising
Planning and measuring paid search
Web analytics
Reading data and reports with confidence
Inbound marketing
Attract, convert and delight customers
Content marketing
Plan, write and measure content
SEO fundamentals
Core search optimisation skills
Social advertising
Paid campaigns on social platforms
Alternate search platforms
Advertising beyond a single search engine
Major certificate: Krivi Digital Academy Digital Marketing Certificate
Issued only after you complete the course, submit your capstone project and clear the mentor review. It carries a unique ID that employers and clients can verify online.
Industry certificates show platform knowledge. Our major certificate shows that you completed the programme, built a capstone and cleared a mentor review. Availability and fees on third-party sites can change, so check each site. See our free certifications guide.
Mentors
Learn from IIIT Lucknow alumni who run the agency
Our mentors are practitioners first. They teach what they do for clients every week.
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Akanksha Singh
Founder and CMO, Krivi Digital | Brand, content and AI marketingWith more than a decade of experience, Akanksha has built and grown many brands from zero to scale through branding, digital marketing and paid ads. She also mentors start-ups on brand building.
- MBA in Digital Business, IIIT Lucknow
- Certified in Google Ads and Google Analytics
- Business mentor for startups on brand growth
- 10+ years building brands from zero to scale
KM
Krishna Bhushan Mishra
Co-founder, Krivi Digital | Digital marketing strategy and performanceKrishna leads strategy and performance marketing for client brands and teaches how campaigns, funnels and AI tools work together. With around 10 years of industry experience, he also taught at Unacademy earlier. B.Tech Gold Medalist, AKTU.
- MBA Silver Medalist, IIIT Lucknow
- Performance marketing and growth strategy
- AI automation workflows for marketing teams
- Around 10 years in the industry, ex-Unacademy educator
Student reviews
What our digital marketing students say
Honest feedback from learners at our Lucknow centre.
★★★★★
What I liked most was the mentorship. Both mentors from IIIT Lucknow explain the why behind each decision, whether it is a Google Ads setup, an SEO page or a social media plan. It is a practical digital marketing institute with a serious learning culture.
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AvnindraAdvanced Digital Marketing, Lucknow
★★★★★
I took the job-ready training to master Meta Ads and Google Ads. The sessions covered account structure, audiences, creatives and reporting the way a working agency does it. It gave me the confidence to manage ad budgets responsibly.
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ArvindPerformance Marketing Training, Lucknow
★★★★★
The internship gave me real exposure to how an agency runs campaigns, from briefs to reports. I learned to work with deadlines, to read data and to present results. For anyone searching for digital marketing training in Lucknow with hands-on work, this is a strong option.
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VikasDigital Marketing Internship, Lucknow
Admission
How to join: four simple steps
No pressure, no confusing forms. We help you pick the right programme first.
Free counselling
Tell us your goals. We tell you honestly if the course fits.
Choose a programme
Foundation, Advanced, training or a short course.
Enrol
Confirm batch, mode and payment plan.
Start learning
Begin classes with mentors and your first project.
Beyond a job
Freelancing, consulting and your own business
Digital skills open more than one door.
Freelancing
Work with clients
Many learners start with one or two small clients while they study. A clear offer, a simple proposal and consistent reporting are enough to begin.
We show you how to price your time, set expectations and avoid scope creep, so freelancing stays sustainable.
Consulting
Guide a business
Small businesses often need guidance more than they need a large team. If you understand mba in digital marketing, you can help an owner choose where to start and what to measure.
Consulting builds on strong fundamentals and a record of results you can explain.
Entrepreneurship
Grow your own venture
If you run a shop, a coaching class, a clinic or an online brand, these skills let you grow without depending on an agency for every task.
Many of our learners are owners who want to understand the work before they hire.
Compare
Self-learning, a typical course and our approach
An honest comparison to help you choose.
| Self-learning | Typical classroom course | Krivi Digital Academy | |
|---|---|---|---|
| Live projects | Rarely | Sometimes extra | Included, from a working agency |
| Mentor feedback | None | Limited | Regular, specific reviews |
| AI in the syllabus | Scattered | Often missing | Inside every module |
| Portfolio | You build alone | Optional | Built with mentor guidance |
| Job support | None | Promises | Job listings, job-ready test, interview prep |
| Cost | Free to low | Varies | Published fees |
Self-learning is a fine start. Our free resources can help. When you want feedback, live projects and a clear path to work, a guided programme saves months.
Progress
How we measure your progress
Clear checkpoints, so you always know where you stand.
WeeklyMentor feedback on your work
Every moduleEnds with a live task
CapstoneOne integrated campaign
Final reviewBefore you are certified
We check progress through small tasks, project reviews and a final capstone. For mba in digital marketing, that means you can show a campaign plan, a working setup and a short report, not only a certificate.
If you fall behind, we tell you early and help you catch up. If you are ahead, we give you harder briefs.
Avoid
Mistakes beginners make with mba in digital marketing
Learn them from us, not from your own budget.
Skipping the goal
Starting work without a clear goal and a single metric makes results impossible to judge.
Doing too much at once
Trying every channel in the first month spreads attention thin. Start with one and learn it well.
Ignoring tracking
If tracking is wrong, every decision is a guess. Set it up first and test it.
Quitting early
Most channels need weeks of steady work before patterns appear. Patience plus review wins.
Mentors help you avoid these by reviewing your plan before you launch, and your results after.
After the course
Support does not end with the last class
What you can still use once the programme is over.
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Doubt support
Ask questions about your projects even after the course ends. Details are shared at counselling.
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Portfolio review
Come back with a new project and get feedback.
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Interview help
Practise with mentors before important interviews. See interview prep.
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Job openings
Browse the jobs we list and apply with a stronger profile.
Parents and students
A short checklist before you decide
Use it for any institute, including ours.
Mentors
Ask who teaches and what they have built.
Syllabus
Ask to see what you will learn and how.
Projects
Ask for examples of live project briefs.
Fees
Ask for the total in writing, with no surprises.
Certificate
Ask how it can be verified.
Promises
Be careful with job or salary guarantees.
Our 12-point checklist goes deeper. We are happy for you to compare us with anyone.
Our method
How we teach mba in digital marketing: the agency method
The same three-step loop our team uses for client work.
Step 1
Plan before you act
Every task starts with a short brief: who is the audience, what is the goal, what is the budget and how will we measure success. Learners practise writing this brief for mba in digital marketing, because a clear brief prevents most wasted effort later.
We keep plans simple and honest. A good plan fits on one page, names one main metric and lists the first three actions.
Step 2
Practise on live work
Plans become real when they meet a live brief. Our learners work on projects from our agency, Krivi Digital, so deadlines, approvals and numbers behave the way they do at work.
Mentors review the output, not just the effort. You hear what worked, what did not and what to try next.
Step 3
Review and improve
Marketing is a loop. After every project you review results, write down what you learned and change one thing. Over a few weeks this habit does more for your skill than any single lecture.
The review notes also go into your portfolio, where employers and clients can see how you think.
This is how every module on mba in digital marketing is taught, whether you join online, offline or hybrid.
Quality bar
What good work on mba in digital marketing looks like
Four signs that a learner is ready for real projects.
A clear goal and a single metric
Good work starts with a goal that a stranger could understand in one sentence. If the goal is "get more leads", the metric is cost per lead or number of qualified leads, not a vague feeling of progress.
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Evidence for each decision
Every choice, from audience to creative to budget, has a reason that is written down. Reasons make reviews easier and help you repeat what worked.
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Clean, simple execution
Pages load quickly, creatives are clear, tracking is set up and naming is consistent. Simple, tidy work is easier to scale than clever work that nobody can maintain.
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Honest reporting
Reports show results as they are, with what went well, what did not and what you will do next. Honest reporting builds the trust that keeps clients and employers.
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Rhythm
A typical learning week with us
What a normal week looks like, whatever programme you join.
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Live class
A focused session with demos, examples from client work and time for questions.
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Guided practice
You apply the lesson to a small task the same day, while it is still fresh.
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Doubt support
Questions are answered between classes, so small confusions do not become big gaps.
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Project work
A live project moves forward a little each week, with a clear deliverable.
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Review and notes
Mentors review your work, and you update your portfolio notes before the next class.
Learning about mba in digital marketing works best in a steady rhythm. We design the week so that effort is spread out, feedback is quick and you always know what to do next.
FAQs
Frequently asked questions about mba in digital marketing
Clear answers to what students and parents ask us most.
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Is MBA in digital marketing worth it?
It can be if the college is strong and you want a management path.
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Can I do a skill course instead?
Yes, and many do both.
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Which MBA specialisation is best?
Choose by your target role, not by trend.
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Can I talk to a mentor first?
Yes. Book a free counselling call on the apply page.
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Will you help me get a job?
Yes. We stay with you until you are placed. We guide your portfolio and interview preparation, share openings on our jobs page on priority and recommend you when roles match. We do this because we provide every step of the journey ourselves. Hiring is the company's decision, so we focus on making you ready and keeping you supported.
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Is there a Krivi Digital Academy app?
Yes. The app is available for Android and brings live classes, recordings, notes and progress into one place. Your student ID works on both the app and the website. An iOS version is not available yet, and we will announce it when it is ready.
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Is digital marketing a good career in 2026?
Yes, for people who build real skills. Every company needs customers, so marketing stays in demand, and AI is changing the tools rather than the need. Pay and growth depend on your skills, portfolio, city and experience, and no institute can promise a job or a salary.
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What is the difference between Foundation and Advanced?
Foundation (30 classes, 2 months) gives you a clear overview of every channel with a mini project. Advanced (50 classes, 4 months) goes much deeper, with live projects in every module, a capstone, a job-ready test and mentor support after the course.
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Do I need my own laptop?
A laptop or desktop makes practice easier, because you will use tools for analytics, ads and content. If you attend offline in Lucknow, we can discuss lab access at counselling.
Ready to start?
Book a free counselling call. A mentor replies within one hour on working days, Monday to Saturday, 10 AM to 7 PM.